The Heard Museum, the world's preeminent museum for the presentation, interpretation and advancement of American Indian Art is looking for an experienced Director of Marketing and Communications to join our team. Please read the position description below and if you are qualified, creative and a high-energy candidate, please send a cover letter along with your resume to HR@heard.org
The Director of Marketing and Communications directs and manages the marketing, advertising, media relations, public relations, external communications, and implements strategies within these areas that promote the museum, its exhibits and its programming to targeted audiences in accordance with the goals of the museum. Supervises any positions/internships, employed or contracted, that are directly involved with museum marketing and communication. Develops and manages internal communications on all past, present and future Museum Marketing and PR.
Works with the Museums Marketing Partner to plan, budget and implement all media, communications, and advertising for all museum activities including: the exhibits, programming, festival events and projects identified through the strategic planning process. Working in a team environment, effectively communicates with target audiences to achieve preset goals for the assigned projects.
Essential areas of responsibilities include, but are not limited to the following:
1. Marketing: Develops, Implements and manages the museums marketing strategy developed with the museums marketing partner and Executive staff. Advances the marketing strategy with the Executive Team, Creative Director and Marketing Partner.
2. Communications: Manages all external museum communications and promotes clear internal communications on all marketing and messaging for the museum's exhibits, programs, events. Works closely with staff and/or volunteer project leaders who are in charge of the projects assigned. Manages all content and posting of social media and digital communications. Ability to understand the sensitive nature of art as it relates to cultures and political climates.
3. Media Relations: Oversees all media relations efforts with Marketing Partner and ensures that media are aware of and writing/reporting about the museum's exhibits and programs. Oversight of proper writing and editing of media materials including news releases and calendar announcements for distribution to local and national media. Works with the Project Leader(s) to secure photographs to distribute to the media and to use in publications.
4. Market and Visitor Research: Develops and manages market and visitor research to acquire analytics and profiles of visitors and museum consumers. Develops evaluations that will direct all communications efforts including public relations, marketing and advertising. Evaluates visitors' experience and gauges whether programs are meeting their objectives. Communicates visitor data to staff to increase overall effectiveness. Evaluates the effectiveness of marketing and communications strategies on an ongoing basis. Keeps staff focused on reaching and evaluating target audiences in an efficient, balanced and effective way.
5. Budget: General oversight of all budgets of the Marketing Department. Direct management of the budget for projects assigned. Oversees the Marketing budgets and works with Marketing Partner to ensure effective spending for advertising, marketing and PR.
6. Administrative: Oversees all activities of Museum Marketing and activities as needed.
Duties that support areas of responsibilities, but are not limited to the following:
• Museum liaison with contracted marketing partner.
• Approve invoices for all museum marketing/advertising in accordance to budget
• Use "Asana" portal/app to track all graphic projects.
• Manage Social Media presence. Review graphics and photography for Facebook and Instagram posts. Maintain social media engagement through commenting, managed "takeovers" and sponsored posts. Review analytics and adjust tactics as needed.
• Review concepts for print, digital and outdoor advertising.
• Act as media support to facilitate onsite visits and other media requests.
• Undertake continuous analysis of competitive environment and consumer trends
• Prepare data collection and analytics for reports to executive staff.
• Help with staffing during events and festivals as needed.
At least 5 years of Lead Marketing and Communications Management for a large organization required