OVERVIEW OF POSITION:
The Director of Public Relations & Communications is responsible for strategy, planning and implementation of museum’s public relations, marketing campaigns, digital strategy, internal and external communications.
The Director of Public Relations Communications will drive to 1) develop and implement a consistent and effective institutional message and brand identity 2) heighten awareness of the museum locally, nationally, and internationally, 3) drive awareness of the various exhibitions and programs, and 4) promote earned revenue streams for the CAC, i.e. memberships, retail sales, venue rentals, the museum’s restaurant and 5) promote donation opportunities for the museum.
The position is part of the of the Executive Director’s senior leadership team and reports to the Deputy Director & Chief Business Officer.
• Prioritize and maximize the effectiveness of the CAC website for communicating the mission and vision, exhibitions and performances, educational programs and outreach, all other artistic expressions, and the prioritized initiatives of the CAC to external audiences.
• Advance the mission, vision, and initiatives of the CAC in a clear, consistent, coherent, focused, and integrated manner across all communication and marketing platforms.
• Support the communication needs of the various CAC departments including Advancement, Curatorial, Education, and Visitor Experience.
• Direct efforts to increase media coverage of the CAC exhibitions, performances, programs with local, national, and international media.
• Manage and maintain the CAC website and social media platforms.
• Develop and manage the CAC digital communication content calendar.
• Manage the various CAC partner communication firms and directives.
• Direct media relations efforts and serve, in partnership with the Director of the CAC, as a liaison and spokesperson to the media outlets.
• Manage the institutional aesthetic vision and graphic identity of the CAC, and oversee the production of all collateral materials, digital properties, advertising, promotional programs, and institutional signage.
• Write, edit, and proof-read press releases, newsletters, blogs, and marketing material copy.
• Develop, execute, and evaluate an annual marketing/public relations strategy.
• Provide crisis communications counsel as needed.
• Provide editorial counsel and support for all print and electronic communications.
• Oversee development and maintenance of writing standards including tone, voice, grammar, accuracy, and style.
• Develop and maintain departmental budget.
• Manage work with external public relations agencies and consultants, when applicable.
• Create and assess metrics to gauge and evaluate the effectiveness and impact of media activities and prepare routine reports that detail these activities.
• Collaborate with others cross-departmentally on initiatives, projects, and goals.
ALL OF THESE DUTIES ARE TO BE DONE WITH OVERALL CAC BUSINESS IN MIND. THE PERSON IN THIS POSITION WILL BE CONSCIOUS OF OTHER CAC PROGRAMS, EXHIBITION NEEDS AND CAC POLICY AND PROCEDURES.
• Bachelor’s degree from an accredited institution of higher education.
• Five or more years combined experience in communications, public relations, media relations or marketing.
• Superb writing, proofreading, and editing skills and a strong sense of narrative and storytelling.
• Excellent verbal communication skills and the ability to communicate in a clear and persuasive manner.
• Ability to understand and maintain the highest levels of confidentiality.
• Highest ethics as they relate to all aspects of museum practices.
• Knowledge of museum operations, the arts industry, and arts marketing is a plus.
• Well-developed contacts with national and local editors and journalists in electronic and print media are preferred.
• Proven success in the management and development of full-time staff and/or agency management.
The Contemporary Arts Center is an Equal Opportunity Employer where all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, Veteran, or disability status.