Director of Marketing and Communications, Munson-Williams-Proctor Arts Institute

Munson-Williams seeks a dynamic, creative, and proven communications leader to head up its office of Marketing and Communications.
About Us:
Munson-Williams-Proctor Arts Institute (Munson-Williams) is an internationally prominent fine arts center serving diverse audiences through three program divisions – Museum of Art, School of Art, and Performing Arts. The Institute was founded in 1919 and annually hosts some 600 events where patrons enjoy exhibitions, performances, art classes, and family-oriented activities.
The Museum of Art is renowned for its art collection and iconic building designed by Phillip Johnson. It is among the nation’s most significant mid-sized art museums. Its renowned permanent collection is focused on 300 years of fine and decorative arts, with strengths in 19th-century American painting and decorative arts, 20th-century through contemporary painting and sculpture, and European Modernism paintings.
The School of Art offers a robust community arts education program featuring a wide range of art classes for the community at large. It also offers a college art program affiliated with Pratt Institute of Art and Design (Pratt MWP) where 200 students spend the first two years of their bachelor of fine arts degree program at the Munson-Williams campus in Utica before completing their studies at Pratt’s main campus in Brooklyn.
The Performing Arts division presents world-famous soloists and ensembles, rising stars, recitals with commentary, cinema, family programs, outdoor festivals and concerts, and a wide array of art-related events in the museum’s 270-seat auditorium or sculpture court, which seats 500 patrons. Regular attractions include a weekly film series, Concerts in the Court, Keyboard Conversations, the For Kids and Families programs, and an annual summer arts festival.
Munson-Williams is located in the heart of New York State with easy travel to the Adirondack region, Cooperstown, Syracuse, and Albany, and just a few hours from Boston, New York, and Montreal.
More information can be found at www.mwpai.org.
Position Summary:
Munson-Williams is committed to community engagement and to diversity, equity, and inclusion. The Director of Marketing and Communications will model the values and culture of the organization to colleagues and the public by being welcoming, inclusive, and respectful, and will value collaboration across the organization.
The Director reports to the President and CEO and oversees all aspects of communications and marketing for Munson-Williams including its exhibitions, performances, classes, and events. The office oversees identity and brand, media relations, advertising, publications, Museum and exhibition information, general web content, electronic communications, social media on multiple platforms, and marketing analytics. The Director also interacts closely with the other directors on the executive team, helping them to achieve fundraising, attendance, and admissions goals.
As part of the senior leadership team, the Director works collaboratively with the Institute’s Administration and its divisional directors (Treasurer, Museum of Art, Performing Arts, School of Art, Development, Diversity and Engagement, and Facilities/Safety) to develop initiatives and achieve goals and objectives that align with Munson-Williams’ five-year strategic plan and campus master plan. The Director brings leadership and creativity to planning, setting priorities, program development, and fiscal management.
Accountabilities:
1. Serve as a collaborative leader and manage 3.5 direct reports in the following areas: public relations and advertising; publications and design; social media and interactive engagement; and web content.
2. Guide staff in the implementation of strategic goals while promoting open dialogue, communications, and professionalism.
3. Create a comprehensive and integrated marketing plan around the Munson-Williams strategic plan and streamline all processes related to communications and marketing.
4. Oversee multiple activities, timelines, and budgets related to marketing, advertising, publications, graphic design, social media, exhibition information, and web and email content.
5. Expand awareness of Munson-Williams in and beyond the region to increase engagement with all of its diverse elements – Museum, community art classes, performing arts, public events, and PrattMWP – as well as other public entities like the retail shop and café.  
6. Build awareness of Munson-Williams’ premier art collection among arts media and influencers.
7. Lead the Marketing and Communications team and other Munson-Williams departments in implementing major rebranding recommendations by the national branding firm Order Design.
8. Act as point person to implement, update, and maintain a broad array of experiential changes, including wayfinding, signage, and other physical plant changes, recommended by the national architectural planning firm Cooper Robertson.  Work with external and internal groups to achieve designated goals.
9.  Highlight visual assets via social media platforms, and the web, and implement a digital asset management system for easier access to photography and videography.
10. Help all employees set marketing goals based on research and utilize analytics and metrics to measure success and adapt strategies.
11. Create an environment that fosters creativity and continuous development of new ideas and approaches to communications and marketing.

Education and Experience:
● Bachelor’s or Master’s degree in a communications or marketing-related discipline;
● A strong track record of successful communications management at a museum, academic institution, or related not-for-profit institution;
● At least 7 to 10 years of proven experience in managing an integrated marketing and communications team and collaborating successfully with other organizational departments;
● Demonstrated career success in achieving organizational goals and increasing engagement through strategic and integrated marketing and branding;
● Ability to manage multiple clients and projects under tight deadlines and budgets;
● Familiarity and experience achieving diversity, equity, access, and inclusion goals.
Application and Selection Process:
Applications will be reviewed as received. Interested candidates should submit a cover letter, resume, and three professional references via Submittable  https://mwpai.submittable.com/submit/221906/director-of-marketing-and-c…
Munson-Williams-Proctor Arts Institute, 310 Genesee Street, Utica, New York  13502
Phone inquiries to Human Resources at (315) 797-0000, ext. 2108.