University Overview
The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023.
Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.
The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.
Posted Job Title
Digital Content Strategist
Job Profile Title
Associate Director D, Arts and Media, Communications and Marketing
Job Description Summary
The Institute of Contemporary Art at the University of Pennsylvania seeks a Digital Content Strategist who will oversee the development and implementation of all digital content for ICA, including social media channels, digital advertisements, custom emails, and the ICA website. ICA seeks a creative, self-motivated, and intellectually curious individual to join the Marketing and Communications division in service of ICA's mission to connect with diverse publics through the support of artists and ideas that explore, contextualize, and resonate with the socio-political conditions of our time. The Digital Content Strategist will be an innovative leader in shaping the digital/technological vision for the institution's future.
Responsibilities include strategic planning across channels with knowledge of digital platforms and how to leverage and optimize content for each. They will oversee content ideation, creation, and production for all platforms. They will be instrumental in establishing an integrated digital content and communications workflow aligning key dates and deliverables related to all user-facing touch points: website content, email, social media, video, and audio; increase synchronization across departments to present a unified brand identity and singular voice; increase key performance indicators two-fold: social media followers, engagement, and impressions; website sessions and time on site; video views and audio/podcast plays; and email engagement. They will have a proactive and thoughtful approach in how we exist in the digital space.
The Digital Content Strategist acts as project lead for large institution-wide digital initiatives, beginning with ICA's 60th anniversary, a priority upon arrival, during which several initiatives are planned to kick-off throughout 2024. This individual will work with members of the leadership team across departments and ICA Director to manage related milestones with clear communication and updates on progress, bring in outside expertise as needed.
The Digital Content Strategist will strengthen our impact with more tailored digital programming to raise visibility for our work with a focus on key areas of interest: staff/student voices; artists' voices; ICA's history; inquiry-based learning; and short-form video- at a level of excellence on par with our exhibitions. They will lead the expansion of the artist-led presentations we offer to include virtual/social/digital platforms and production of dynamic content related to, but also distinct from, current exhibitions appropriately designed for different platforms. Newly developed content will create deeper, sustained, meaningful engagement with audiences in content that is more available and accessible to people of varying abilities and backgrounds, and inclusive of underrepresented voices.
The ideal candidate for this position is a generous colleague who works well in a team environment. This position requires a savvy, detail-oriented, multi-tasking, and highly motivated strategist with a passion for contemporary art and for reaching diverse audiences, stellar writing skills, and proven success at creating successful digital content and social media marketing, and the management acumen and keen eye for detail required for oversight of key projects and departmental administration. ICA needs a team-oriented, confident, flexible content creator who is skilled at communicating ideas and plans internally across teams. Externally, as a writer this individual considers and is skilled at distinguishing and determining a friendly and approachable tone and voice through engaging and accessibly language without flattening the complexities of challenging contemporary art.
The ICA is a non-collecting laboratory of artistic experimentation that privileges polyvocality, collaboration, and interdisciplinarity. This works takes the form of exhibitions, commissions, performance, publications, and special projects that champion underrecognized artists and ideas.
The institution's mission is bolstered by its position as a center within the University of Pennsylvania. Working within a leading research university provides multiple opportunities to be in dialogue and to collaborate with colleagues and students across campus. ICA's location in University City also mandates that its work connects with its immediate neighbors in West Philadelphia while staying in dialogue with the concerns of a broader, international art community.
The Digital Content Strategist is integral to supporting ICA in its commitment to creating a diverse, inclusive, and equitable institution; treating colleagues and partners fairly and respectfully; and recognizing the value that diverse backgrounds and perspectives bring to our organization is vital to this position.
Job Description
Job Responsibilities
Qualifications
Application Requirement
Job Location - City, State
Philadelphia, Pennsylvania
Department / School
Institute of Contemporary Art
Pay Range
$61,046.00 - $80,000.00 Annual Rate
Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.
Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.
Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
University Benefits
To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay
To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/Institute-for-Contemporary-Art/Digital-Content-Strategist_JR00075560
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